1 — You reserve
Tell us roughly what your life looks like operationally. Two minutes, no account to create.
Reserve a place in the first run
Alfred is not for sale yet. This holds you a place in a small first batch of private installs — no payment, no card details, no obligation on either side.
2 — We talk
A confidential call when installs approach, to see whether Alfred would genuinely help — or wouldn't, which we'll say plainly.
3 — You decide
Only then is there anything to buy. Pricing, setup and terms are agreed in writing before a single euro moves.
Indicative positioning
What it will likely cost
Priced against the hours it gives back, not against the cost of another app. These figures are an honest starting point being tested with the first design partners — not a rate card, and not final.
Core
€150/month
Indicative. One individual, moderate complexity, software-first.
Executive
€250/month
Indicative. Founders, executives, investors, frequent travellers.
Private Office
€200/user, per month
Indicative. Households and offices with staff, multiple properties, assets and advisers.
Private
By arrangement
Invitation only, where security needs are heightened.
Read this as a starting point, not a price. Setup is separate and depends entirely on how much history and how many integrations get imported. Nothing here is a contract or an offer to sell.
Hold a place
No payment. No card. We'll only contact you about Alfred.
Straight answers
What reserving does and doesn't do
Am I paying anything?
No. There is no payment, no deposit and no card field on this page. Alfred is not ready to sell, and taking money for it now would be wrong.
Is my place guaranteed?
No. The first batch is small and set up in person, so it's limited by calendar time. Reserving puts you in the queue and gets you the call.
When will installs open?
When the prototype has run a real life reliably for a sustained period — see the roadmap. We publish progress rather than dates we can't stand behind.
What happens to what I write here?
It's used to prepare for that conversation and nothing else. It isn't sold, shared or used to train anything. See the privacy policy.